Quote of the Day

"A seemingly obvious solution to this growing problem is to convince Americans that dark chicken meat is just as worthy as white. According to a 2007 National Chicken Council survey, 41 percent of consumers would eat dark meat more frequently if it "tasted better." But taste is entirely subjective, and familiarity is a powerful agent. Undoing many decades of conditioning would be a radical undertaking, and one that would probably prove futile. The extensive national television campaigns, in-store advertising, and revamped packaging necessary to re-educate consumers would be extremely expensive, even for the likes of Tyson and Perdue. Moreover, since boneless, skinless breasts cost nearly twice as much as similarly prepared thighs, and the production costs of dark meat are already absorbed into the price of the breasts, there is little incentive for producers to alter the status quo."

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