Temptations and Self Control - Dan Ariely

"One of the challenges of human life is what’s good for us in the long term often doesn’t seem good for us right now. Dieting, for example, is not so much fun now, but good for the future; the same goes for saving money or submitting to preventive medical tests. When we face such tradeoffs, we often focus on the short term rather than our long-terms goals, and in the process we get ourselves into trouble.

But wait! There is hope. By understanding where we fall short, there are methods we can use to overcome our natural (and less than desirable) inclinations." - Dan Ariely